45 cent slices at Ray’s Pizza: Genius, or loss investment?

Posted by admin on December 16th, 2009 | No Comments »

This was the line for a 45 cent slice of pizza at Ray’s Pizza this past september.  I wonder if they made money on this promotion.  Thoughts?

And if they hypothetically did make money, why not sell pizza for 45 cents everyday, or once a week?  Or even make it $1 a slice? Would that piss off their competition too much?  Would that be too small of a profit margin? Would people eventually lose interest?

I work for an amazing Private and Corporate coaching firm and I handle all their social media marketing.  I love the challenge of trying to be different, unique, attention getting in a world where we see over 1000 advertisements a day…on TV, radio, billboards, buses, Hulu, subway, pay per click, banner ads, etc. etc. etc.  I love my job because not only is it a fun game to play…”how can I be original in an supersaturated world of ads all screaming ‘buy my brand, buy my brand,’” but also, it helps inspire me to focus on being original in how I market myself as an artist too.  There are SO many amazing and talented people out there…and there is no better time in the world to be an artist because of all the resources we have in getting our music out there; resources that didn’t exist to us 10 years ago.  Many artists simply want to focus on the art alone, and hate all the “business” or “marketing” side of things, and I understand that.  But, if you don’t have a manager, record company or fan who is willing to do all of that for you, why not see the marketing as just another creative extension of your art?  When you are onstage, you don’t just stand there and play shit…you communicate it to the audience, you present yourself in a way that is relatable, attention getting, emotional, inspiring or noticeable (or at least hopefully you do) and how is that different from marketing?

So how do we, as artists play the game of being noticeable, different, special in how we present ourselves off the stage and out of the studio?

Ideas?

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